Pricing creative work is one of the most daunting tasks, especially when starting out. You might worry about pricing too high and scaring off clients or pricing too low and underselling your value. First, research the industry standard for your level of experience and skill. There are plenty of online resources and freelance groups that discuss pricing for different creative fields.
Next, evaluate the time and effort you’ll put into each project. If you’re spending extra hours polishing and perfecting, that should reflect in your price. Factor in expenses like software, materials, and even the overhead of running a freelance business. When you quote your rates, speak confidently. Explain what clients get for the price they’re paying.
Lastly, don’t be afraid to negotiate or clarify that additional requests will come at an additional fee.
And remember, if they suggest paying in “exposure,” just ask if they accept “exposure dollars” at the grocery store.
